Brand Ideologies
Our core values drive us to honestly and responsibly find the finest materials with the guarantee of safe work habitats.
Our aim is to design and create beautiful, evergreen fashion while taking utmost care of our surroundings.
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Why ethical fashion? More than anything it's the need of the hour, it's a practice that is needed to bring balance back into this world, it's an agenda needed to slow down this fast-paced world. A world where quantity has taken over quality and the mind has taken over the heart. Ethical and sustainable methods are something that comes to us very naturally as a brand, it's the sole foundation that our company stands on. Pushing the process of fostering change to fashion products and the fashion system towards greater ecological integrity and social justice while maintaining a harmonic balance is what drives our creativity.
From the Designer
"Having a connection with each product that is designed and having an emotional connect with anything created is a vital part of the process.
It needs to be personal and something made out of pure love, something handmade, a product you are so proud of creating that you want to share the joy of it with the entire world. It should inspire you. My brand is my reflection. It speaks from the heart. I have always followed one rule: love what you do and do what you love."
- Pallavi Daga